Here are some key characteristics of this new generation (mostly from the the Wikipedia article on Gen Y):
- Represent about 70 million consumers in the United States
- Earn about $211 billion and spend about $172 billion per year (They will probably be primarily responsible for the health-related decisions for their parents, the baby boomers and thus control a lot more future "spend").
- 97% own a computer
- 94% own a cell phone
- 76% use instant messaging
- They tend to move jobs more than ever before
This will be an influential generation.
Here's a great article on how they are changing the web (or is the web changing them?). It's worth a read.
So when will MLS be updated to accommodate all those cell phones and email addresses? Generation Y is getting kind of old already and is already serving in ward clerk callings ...
ReplyDeleteAnd frankly, I'd like to be able to pay my tithes and offerings online...
[Joel: We're working on some of these ideas.]
>># 97% own a computer
ReplyDelete# 94% own a cell phone
# 76% use instant messaging
Given that a good number of these people born between 1981 and 2001 are seven, eight, nine years old, I highly doubt these numbers.
@KingM
ReplyDeleteIf you follow the link Joel posted to the source of his statistics, you'll see that the media stats come from a 2007 study of 7,705 college students in the US. It doesn't represent the entire age spectrum of Gen Y.
/mark
Just remember all tho toys you enjoy now were invented by the Baby Boomers :)
ReplyDelete