Ericsson, a worldwide leader in the telecommunications industry, has released a survey which describes various trends in smartphone usage. The survey was conducted in the US, Europe and Japan.
One interesting tidbit in the report: 35% of Android and iPhone users "interact with non-voice applications on their smartphones before getting out of bed. The most common activity here is checking Facebook." The most common time to use the Smartphone, generally, is the "early evening." However, the most common time for using mobile phones for social networking is "late evening."
The research also indicates what we already know, that apps (not devices themselves) are the key driver of increased smartphone usage.
I found these charts interesting. The first shows Internet usage prior to the Smartphone. The second shows Internet usage after the advent of Smartphones.
Yikes.
This same digital dependence is moving to tablets as fast or faster than it moved to smartphones.
Read the entire report here.
No comments:
Post a Comment