MAR apps are becoming more popular ever since Yelp snuck in a hidden feature for iPhone 3GS users which combined GPS overlayed markers for businesses on the camera view of the phone. Layar, one such platform lets users build custom layers atop the camera view for a mobile device.
Are we (The church) going into MARs? lol.... Some thay (may be my grandsons) will use that kind of apps in the HQ offices, or for the mission, or for the church meetings, or for their callings. :)
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